Microsoft: Store Tablet Application

Role: Lead UI Designer

Responsibilities: Application Design, Interaction Design, Product Design, Information Architecture, Client Feedback, Implement Ecommerce Best Practices, Client Presentations, UI Components, Create Low Fidelity Wireframes & High Fidelity Concepts or Prototypes

Collaboration: Client, Engineering, Development, QA, and Marketing

Goal: Design an ecommerce application for tablets that comes preloaded, implementing best practices to effectively generate sales.