Buffalo Technology: Ecommerce Website

Role: Lead UI Designer

Responsibilities: Web Design, Information Architecture, Client Feedback, Implement Ecommerce Best Practices, Accessibility Design, UI Components, Client Presentations, Create Low Fidelity Wireframes & High Fidelity Concepts

Collaboration: Client, Engineering, Development, QA, and Marketing

Goal: Design an ecommerce website to increase company sales. Utilizing industry best practices and conducting A/B user testing to successfully reach this goal.